Clear Choice
Clear Choice
(Fake Advertisement Detection System)
The system detects potentially deceptive or fraudulent advertisements through multiple stages. Each layer examines a different aspect of the advertisement before the evidence is combined into a final risk assessment.
An advertisement is more than a single image. The system captures visible claims, visual cues, action buttons, and fine-print conditions to identify both what is emphasized and what may be hidden.
From one promise to five claims
System Overview
Claim Extraction
The system works through four connected stages: capturing the advertisement, interpreting its claims, verifying the evidence, and explaining the final risk. Each stage adds a different layer of analysis.
Instead of judging an entire advertisement as simply true or false, the system breaks it into individual claims. Each claim can then be examined and verified independently.
From Promise to Verification
Deception often appears in the gap between what an advertisement promises, what its visuals imply, and what the consumer actually encounters. The system compares the ad with its landing page, analyzes visual–text consistency, and checks factual claims against reliable evidence and relevant regulations.
From Risk Detection to Digital Accountability
Deception often appears in the gap between what an advertisement promises, what its visuals imply, and what the consumer actually encounters. The system compares the ad with its landing page, analyzes visual–text consistency, and checks factual claims against reliable evidence and relevant regulations.